A couple weeks ago, I received an invite to participate in a transportation study for a week for a $35 gift card. I haven't a clue how I got onto the list for local government surveys but thank you! I only do the surveys if I receive compensation.
We are all bombarded with requests to take surveys to improve our experience but 99% of the time, those surveys offer no compensation and so those invites are a hard pass for me because my time is valuable.
If a company has the money to hire a survey company then they have the resources to offer some sort compensation to the participants.
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